Summed up in one sentence
Write the biggest advantage of the product here in one or two lines. (e.g., A matte mug you reach for every morning)
Leave the section title as the question, and only change the answer below
- 1What is this?
- 2Do I need this?
- 3What makes it different from others?
- 4What should I choose?
- 5How do I use and care for it?
- 6Can I trust and buy this?
- 7How is it packaged?
- 8Other questions
What is this?
This is the first question from someone seeing the product for the first time. Answer in one sentence focusing on its use rather than its name.
350ml matte mug (example)
What it is, how much it holds, and what it's made of. Write these three things first. A single side-profile photo showing the entire product at a glance is enough.
Show things you can only know by touching, like texture and finish, through photos.
Do I need this?
Write a situation where the buyer nods and says, "That's me." Scenes come before features.
- Someone who has many cups in the cupboard but always uses the same one (example)
- Those who found mugs with small handles uncomfortable (Example)
- Those looking for a dishwasher-safe cup (example)
- Three or four are enough. If it exceeds five, they won't read it.
Help them picture it
Showing where and when to use it helps buyers imagine it in their daily lives. Common spots like next to a book or on a breakfast table work best.
What makes it different from others?
Buyers already have two or three similar products open. Place the same items side by side and show only the differences.
| Common mug | Our mug (Example) | |
|---|---|---|
| Weight | Around 400g | 290g |
| Handle | Two fingers | A handle that fits three fingers |
| Dishwasher | Varies by product | Available |
| Microwave | Gold rim cannot be used | Available |
※ Include measurement standards for comparison figures, and do not use other companies' product names.
※ The numbers above are example figures using a mug.
What should I choose?
List choices like color, size, and components side by side, and add a line for each option explaining who it's for.
| Product name / Model | Please enter the product name and model name |
| Material · Components | Please list the materials and components (e.g., stoneware, 1 mug). |
| Size · Capacity · Weight | Please write the dimensions, capacity, and weight |
| Country of origin · Manufacturer | Enter the country of origin and the manufacturer's name |
| Warranty policy | Please enter the warranty period and terms |
| A/S contact and phone number | Enter contact info for inquiries |
How do I use and care for it?
Divide the journey from the day of receipt to long-term use into three scenes. The rule is one photo and one sentence per stage.
Can I trust and buy this?
Show the making process, real reviews, and certifications in order. Do not make up missing information; just delete the field.
Copy and paste actual customer reviews. Reviews that mention when and how they used it are the most persuasive.
Including the star rating and selected options helps buyers with similar concerns choose with confidence.
How is it packaged?
The more fragile or gift-oriented the product, the more they hesitate at this question. Show one photo each of the inside and outside of the box.
Packaging method
Describe the box and cushioning materials
Shipping time
When it ships based on when you order
Damage policy
What to do if it arrives broken
Other questions
If the same question is asked three times on the Q&A board, move it here.
- Enter the order deadline and days until shipping
- If there are additional shipping fees by region, write them along with the amount
- Enter the eligible period and how to apply
- Please state upfront when exchange or return is difficult, such as signs of use
Last question, what's good about buying now?
Write a one-line reason to buy today, like coupons, free gifts, or bundle discounts (example)