Beauty reviews first
Q&A format using 10 actual questions asked by sunscreen buyers as section titles.
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Ingredient anatomy layout peeling back a drop of serum into four layers
A skincare brand layout that persuades with ingredients, from the four layers of a drop (moisture base, panthenol, ceramide, and what's left out), blending ratio, full ingredient list in the middle, application order to protect the layers, comparison with regular hydrating serums, to packaging.
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Q&A format using 10 actual questions asked by sunscreen buyers as section titles.
Color cosmetic launch layout starting with color chips and skin tone charts, moving to texture and longevity.
Pro
Story layout that conveys fragrance notes with a large scene photo and a one-line copy per section